We deliver real value

We have close to 20 years of experience advising companies and investment funds on strategy, M&A, IT projects, digital transformation and organizational design. Our professional objective is to deliver real value to our customers.

Based on experience

We have experience as software developers, IT Engineers, Finance managers and as consultants in a large variety of positions and challenges.

We create and apply different well known methodologies to solve different types of problems.

Hands on approach

There are different types of problems that require different types of solutions, management styles and deliverables:

  • Classic PowerPoint presentation (generate impact through a powerful messages)
  • Thorough analysis and differential deliverables (excel, database etc.)
  • Team management and consensus agreements
  • PMO and “make things happen”

Connected to the world

Getting the experience from someone that faced the same problem is usually the easiest and fastest way to overcome a similar situation. We are active members of the different global and local communities:

Continuous learning

World is changing and so we must do. Our current areas of further development:

  • Cloud and cloud migration (Google, AWS and Azure)
  • AI
  • Big data and data science
  • Science of Exercise
  • Programming (Python)

Strong values

  • Independent and straightforward:
    Say what you need to say
  • Accountability and honesty:
    Do what you say
  • Integrity and confidence:
    Do what you need to do
  • Responsibility and hard work:
    Get things done
We offer consulting and interim management services to corporates and investments funds

Services

Strategy and implementation

From analysis of the problem to implement the solution:

  • Strategic plan and budgeting process
  • Growth initiatives
  • Market entry
  • Channel and incentives
  • Pricing
  • Enterprise cost and capex optimization
  • Organizational optimization
  • Turnaround services
  • PMO
  • Benchmarking
  • Mystery shopping

M&A

  • Corporate M&A
    • Find the right partner and investor
    • Find the right investment
    • Portfolio management
  • Commercial due diligence (market, competition and red flags reports)
  • Synergy analysis and valuation
  • Valuation analysis
  • Post-merger integration and carve-out
  • Operational and IT due diligence

IT

  • IT transformation (From business needs to functional definition)
    • ERP
    • CRM
    • Infrastructure
    • Invoice digitalization
  • Outsourcing
  • Tools and vendor selection
  • Digital transformation
    • Digital strategy and new digital monetization models
    • Cloud migration

Interim management

We also perform interim services for different positions in general management, finance and IT for companies and investment funds in special situations.

We have close to 20 years of international experience in different sectors, TMT, technology, Hotels, Banking, Energy etc.

Experience

Founder – My biography

Jose received a Spanish and French education in the Lycée Francais de Madrid and developed a strong interest in mathematics and physics. He then studied Telecommunication Engineering (Electrical and Mechanical) in Universidad Politécnica de Madrid.

He began his career in start-ups in Madrid and New York. (Bodaclick and Visible World) Then he led several teams in the design and implementation of large systems in aerospace companies (Indra).

In 2006, he performed a full time MBA at London Business School and worked part time in several companies, Amex, BT, BBVA and Venture Capitals.

Between 2008 and 2011 he worked on a consulting team of a global telecommunications operator. (Bristish Telecom)

Since then, he worked in several leading international strategic consulting teams (AT Kearney, Roland Berger, Monitor Deloitte) in different types of projects and finally founding his own consulting company MorenoFraile in early 2020.

Throughout his career he has participated and coordinated strategic consulting projects, due diligence, organization transformation, investment planning, design, review and implementation of systems, process reengineering and improvement of outcomes in clients such as Telefónica, Orange, Vodafone, British Telecom, BME, Evos, Braskem, Grupo Breca, Natra, Carrefour, LeoPharma and a long list of investment funds etc.

Technical experience

  • As IT director of a successful start-up
    • Digital monetization models
    • Front-end/back-end IT models
    • Payment platforms
  • As software engineer
    • Complex systems and projects (Java, C, C++ and Oracle Databases)

Consulting experience in different leading international strategy boutiques

  • As consultant
    • Complex business analysis and frameworks
    • PowerPoint skills
    • Storytelling and hypothesis based
  • As Project Manager and Director
    • Managing large consulting teams (5 managers and c.30 consultants)

B2B and B2C types of companies

Experience in B2C and B2B models.

Broad international experience

Lived and worked for long periods (>3months) in different countries besides Spain such as United Kingdom, United States, Denmark, Brazil, South Africa and Perú but with customers all around the globe.

Sectors

We had the opportunity to work in different sectors:

  • TMT (Telecommunications, media and technology)
    With international and local B2C and B2B operators, cable, tower and submarine cable infrastructure players, OEMs and other technology players
  • Investment funds
    With international and national investment funds with different targets and needs
  • Energy
    With large energy distributor and petrochemical companies in Spain and Latam
  • Hotels
    With the largest luxury hotel brand in Peru
  • Logistics
    With different car and newspaper logistics companies in Spain
  • Manufacturing
    With the largest white label chocolate manufacturer in Spain and an international flavour and nutrition company
  • Retail
    With large fashion and grocery retail companies
  • Sports
    With one of the largest football club in the world (and probably the best)
  • Financial services
    With the largest investment platform in Spain
  • Pharmaceutical
    With an international pharmaceutical company

Clients

We have helped clients in multiple sectors and across the globe:

“The team helped to create the B2B vision, the new organization and to run the strategic plan and financial planning for several years”

JUAN CARLOS BERNAL

CCO Global Solutions

“The team introduced scrum methodology and it was a major change in the organization and culture”

PATRICK FARGES

HEAD OF PRODUCT DEVELOPMENT

“After a large carve-out, it was necessary IT senior experience and hands-on methodologies to underpin a major IT transformation”

Peter van der brug

Managing director evos algeciras

“The team was a key asset to develop the BME strategic plan and to deliver all potential growth opportunities”

marta bartolome

CFO BME

“The team experience and connections were fundamental to find and understand new opportunities in a very competitive sector such as TMT”

Guillermo garcia merino

investment Director

Contact

Ask for more information

LinkedIn

info@morenofraile.com

+34 911 695 310

Calle Balbina Valverde, 17,
28002, Madrid, Spain