We deliver real value

We have close to 20 years of experience advising companies and investment funds on strategy, M&A, IT projects, digital transformation and organizational design. Our professional objective is to deliver real value to our customers.

We offer consulting and interim management services to corporates and investments funds


We have close to 20 years of international experience in different sectors, TMT, technology, Hotels, Banking, Energy etc.


Founder – My biography

Jose received a Spanish and French education in the Lycée Francais de Madrid and developed a strong interest in mathematics and physics. He then studied Telecommunication Engineering (Electrical and Mechanical) in Universidad Politécnica de Madrid.

He began his career in start-ups in Madrid and New York. (Bodaclick and Visible World) Then he led several teams in the design and implementation of large systems in aerospace companies (Indra).

In 2006, he performed a full time MBA at London Business School and worked part time in several companies, Amex, BT, BBVA and Venture Capitals.

Between 2008 and 2011 he worked on a consulting team of a global telecommunications operator. (Bristish Telecom)

Since then, he worked in several leading international strategic consulting teams (AT Kearney, Roland Berger, Monitor Deloitte) in different types of projects and finally founding his own consulting company MorenoFraile in early 2020.

Throughout his career he has participated and coordinated strategic consulting projects, due diligence, organization transformation, investment planning, design, review and implementation of systems, process reengineering and improvement of outcomes in clients such as Telefónica, Orange, Vodafone, British Telecom, BME, Evos, Braskem, Grupo Breca, Natra, Carrefour, LeoPharma and a long list of investment funds etc.


We had the opportunity to work in different sectors:

  • TMT (Telecommunications, media and technology)
    With international and local B2C and B2B operators, cable, tower and submarine cable infrastructure players, OEMs and other technology players
  • Investment funds
    With international and national investment funds with different targets and needs
  • Energy
    With large energy distributor and petrochemical companies in Spain and Latam
  • Hotels
    With the largest luxury hotel brand in Peru
  • Logistics
    With different car and newspaper logistics companies in Spain
  • Manufacturing
    With the largest white label chocolate manufacturer in Spain and an international flavour and nutrition company
  • Retail
    With large fashion and grocery retail companies
  • Sports
    With one of the largest football club in the world (and probably the best)
  • Financial services
    With the largest investment platform in Spain
  • Pharmaceutical
    With an international pharmaceutical company


We have helped clients in multiple sectors and across the globe:

“The team helped to create the B2B vision, the new organization and to run the strategic plan and financial planning for several years”


CCO Global Solutions

“The team introduced scrum methodology and it was a major change in the organization and culture”



“After a large carve-out, it was necessary IT senior experience and hands-on methodologies to underpin a major IT transformation”

Peter van der brug

Managing director evos algeciras

“The team was a key asset to develop the BME strategic plan and to deliver all potential growth opportunities”

marta bartolome


“The team experience and connections were fundamental to find and understand new opportunities in a very competitive sector such as TMT”

Guillermo garcia merino

investment Director


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